Ideas

The rapid shift from brick-and-mortar stores to ecommerce has transformed the way consumers interact with their favorite brands. In the ongoing age of the pandemic, and beyond, digital experiences have become crucial not only for consumers but also for brands in their marketing strategies. According to Gartner, an estimated 80% of marketing budgets will be […]

For almost 50 years Leighton Asia, one of the region’s largest and most respected construction companies, has been progressively building for a better future by leveraging international expertise with local intelligence. In that time Leighton has delivered some of Asia’s prestigious buildings and transformational infrastructure projects.

The landscape of B2B commerce is evolving at a rapid pace, presenting both challenges and opportunities for manufacturers and distributors. To thrive in this environment, businesses must transition towards delivering a B2C-like experience within a B2B framework. This shift entails a focus on engaging online content, effective interactions, and experiences that captivate and satisfy customers. […]