Ideas

For digital marketers, delving into the behavior of search engine users is a perpetual pursuit. One burning question often lingers: What proportion of individuals perusing the web actually click on the first organic search result compared to subsequent ones?

The rapid shift from brick-and-mortar stores to ecommerce has transformed the way consumers interact with their favorite brands. In the ongoing age of the pandemic, and beyond, digital experiences have become crucial not only for consumers but also for brands in their marketing strategies. According to Gartner, an estimated 80% of marketing budgets will be […]

For almost 50 years Leighton Asia, one of the region’s largest and most respected construction companies, has been progressively building for a better future by leveraging international expertise with local intelligence. In that time Leighton has delivered some of Asia’s prestigious buildings and transformational infrastructure projects.